01
The Wall
Real competitor creative, newest-winning first. Click any ad to open it live in the Meta Ad Library.
02
The Field
Seven rivals by modeled share-of-voice. Jump straight to each one's full ad library.
03
What's Winning
Each rival's growth model. Left = fast spray-and-kill. Right = an evergreen winner left to run for months.
04
The Gifting Calendar
When rivals launch. Plan around the peaks; go evergreen-only in the dead zones.
05
Angles & The Google Lane
The emotional angles in rotation — and who owns paid search (almost nobody, on our exact term).
Emotional angles · captured ads
Google search footprint · est. £/mo · click to view
↳ The open goal
SP's exact term is defended by only two micro-spenders. Own it with a better landing page.
"photo to painting" · "watercolour portrait" · "turn your photos into art" — combined defence ≈ $21/mo06
The SP Playbook
What we do about it. Six openings, six creatives ready to brief.
Creative briefs — ready to produce